How To Create Photography Packages That Sells In 2021
Looking to create photography packages? Our guide will teach you about photo package design and pricing to help you land clients and boost your online portfolio.
A strong photo package will provide clients with clear options and a good sense of the value of your services. It will also compliment your online photography portfolio, and showcase your skills as a shooter.
This guide will cover how to organize and present a photo package as well as how to determine photo packages prices for weddings, portraits, family and maternity shoots, and boudoir shoots .In just a few steps, you can create photo packages that are easy to sell to clients, can help to promote your photography business, and ensure you meet your earning goals each quarter.
Whats Your Top Seller
Our top seller is our all inclusive wedding package as it has so much added value to it that a client cant simply say no to it.
We have a simple recipe we follow and have put together to make it so irresistible that we get tones of emails in regards to this particular wedding package.
For most wedding vendors that have 3 packages, we are assume package 2 is what most of your clients go for.
In this case, make sure it is priced right and is enough to meet your yearly goals.
Do You Know What Your Ideal Client Wants And Needs
Before producing the wedding package, you need to know what it is that your ideal clients are looking for.
In order for you to really design a wedding package that sales, determine the needs of your clients so you can incorporate these needs into the package.
No one will buy from you if they do not need what you are selling.
Its as simple as that, period!
If you are a make up artist and you also offer eye lashes, dont forget to show case this product.
Really emphasize how the look of fake eye lashes can enhance a clients overall look as well as tell them the pros of having this product.
Show her photos of a before shot and the after shot so she can fully understand what it means to purchase lashes from you and why yours is better than the competitions.
A client will trust you enough to purchase or upgrade this service.
If you are a wedding photographer, why not add portraits to your packages?
Including these elements as part of an upgrade or added value will make your packages sound and look more enticing which makes selling weddings so much more easier.
Clients will want to purchase it no matter the price as they see the value you are adding to it.
Want to know how to create a wedding package that will sell regardless of price?
Check out our online course which has well over 70 wedding professionals that are learning how to create great wedding packages as well as tweaking packages they already have in place to promote and book more weddings.
Also Check: How To Plan A Wedding Under 5000
Its Not Always The Most Cost Efficient Option
Most people have the belief that all-inclusive resorts are always the most cost-effective option but thats not necessarily the case. Are you a foodie who loves to explore different local restaurants? Then an all-inclusive resort might not be a good fit for you. It doesnt make sense to pay the all-inclusive rate if youre going to dine and drink at offsite restaurants every day.
Contrary to popular belief, there are instances where you might actually save money by staying at a non-all inclusive resort.
This brings me to my next point
Some of your guests might get sticker shock when they see the rates and think that an all-inclusive is out of their budget. The truth is that in most cases, an all-inclusive resort is the best financial option if youre going to take full advantage of everything that is included . But some of your guests might decide that the rate for an all-inclusive resort is too much cash to fork over at once and choose to stay elsewhere. The problem is that when couples book all inclusive destination weddings, the resort will often charge the couple a hefty guest pass fee for those guests who are not staying on-site. And this can add up to big bucks.
There are many options, but below is a list of the most popular all-inclusive resorts with properties all over the Caribbean and Mexico.
Don’t Include: Raw Footage
Once the filming is finished, some videographers will send you the raw footage to preview before editing begins so you can note scenes you definitely want to keep or cut, like when your groom’s voice cracked while reading his vows. If you want to hold on to the raw footage for posterity, your videographer may offer it as part of your package. If it’s not included in your package, it’s not worth paying the extra fee for it, since it’s likely you never even watch it. And if you can’t get through the five hours of unedited video, your friends and family certainly won’t be able to. Instead, opt for two videos: a highlight reel and a longer, traditional hour-long video of the day.
You May Like: How Much Does A Wedding Consultant Make
What Should Be Included In An All
Every couple wants their wedding day to be perfect and for everyone to have fun. But planning an important life event can be stressful with so many decisions to make.
Whether you want a destination wedding, a huge celebration, or a small ceremony for your closest circle, you deserve a magical wedding day.
If you want to have a stress-free planning experience and a stress-free wedding day, an all-inclusive wedding package is the perfect choice for you.
Pricing May Be A Bit Different At All
If youve started researching wedding venues, youve probably learned a bit about pricing. Venues that are not all-inclusive typically charge a flat rental fee, while all-inclusive venues may charge a rental fee as well as per-person catering costs. Some all-inclusive wedding venues charge on a per-person basis , which means the more guests youre hosting, the more youll pay. It goes without saying, but youll definitely want to understand your venues pricing structure before booking.
How Much Do Engagement Photos Cost
We definitely think doing an engagement shoot is worth it, as it helps you and your partner get comfortable in front of the camera and with your photographer before your big day. Oftentimes engagement photo sessions are included in a with the cost of wedding photographers. However, some photographers list these shoots separately, and engagement shoot prices can range from $150 to over $600 for a session. These prices usually include a shoot at a location of your choice and an online gallery and/or USB of images. Some photographers allow you to make multiple outfit changes during your shoot, though that may cost extra for others.
Whats Included In An All
All the essentials for your wedding are included in the wedding package.
What are the essentials?
Breakdown of whats included:
- Symbolic ceremony on the beach
- Private cocktail prior to the wedding
- Private buffet dinner on the beach
- Sparkling wine for your toast
- Reception area
- Wedding cake
- DJ, lighting
So thats generally what most all-inclusive resorts offer but it may vary from resort to resort.
Your wedding is included, so is a buffet for 30 guests, FREE accommodation for wedding couples staying 5-7 days but excludes accommodation for guests.
Heres the deal
The main difference between a $5000 wedding and a $10,000 wedding is the following:
- youll be upgraded to an ultra-luxurious suite for your stay
- live music for the ceremony
- premium drinks
- romantic candlelight dinner for a night of your choosing
What you get really depends on the resort you choose and what you can negotiate. Our wedding team can help with that because were local and know the managers so we can to squeeze for more, ha!
Your wedding package can be personalized and tweaked to your needs with Extras, such as photography, flowers, décor, furniture, lighting etc.. It can be as specific as you want it .
Also Check: How To Plan A Wedding Under 5000
Do Include: The Reception
All of the people you love gathered together at one party will make for some great memories, but you can’t physically be a part of all of them . A great videographer will capture moments you won’t see in person. For instance, if you’re taking photos during the cocktail hour, you might not catch your friends playing with the photo booth props or your guests gawking at the flamenco dancers you hired to entertain them. And when you’re being pulled in a million different directions, the day will go by in a blur, and you’ll miss the little moments that will help make the day so special, like the groomsmen horsing around while you’re taking your couple portraits or your niece and nephew imitating you two during your first dance.
The Truth About All Inclusive Wedding Packages
Your wedding is an important day and there are lots of details to consider. Before you start stressing about all the aspects of planning a wedding, consider an all-inclusive package. All inclusive destination wedding packages used to be popular mainly with couples planning destination weddings, but today all-inclusive packages becoming much more appealing to everyone, especially couples whod rather spend their evenings relaxing over a glass of wine than worrying about wedding details. Here are some tips on how to choose the right all-inclusive wedding package for you.
Recommended Reading: Wedding Excel Spreadsheets
What Does An All Inclusive Package Actually Include
It depends! Every venue is different and there is no such thing as a standard all-inclusive. Typically, wedding venues that offer all-inclusive wedding packages will include:
- Venue rental
- Tables, chairs, linens, and place settings
- Dinner and hors doeuvres
- Cocktail hour and open bar during the reception
Some venues will include a few extras, such as:
- Chapel or ceremony location
In very rare cases, all inclusive wedding packages will include:
- Flowers, centerpieces, and decorations
Packages rarely include these items because they are so personal and specific to each couples tastes. Do you really want to be stuck with the in-house DJ or a photographer with an uninspired portfolio?
All Inclusive Wedding Packages
Are you interested in an all inclusive wedding plan? When you hear “all inclusive weddings” you just might think of the many options in the Caribbean, but there is a wedding company in California who offers many all inclusive plans. Michelle O’Connor of Lake Arrowhead Weddings offers her tips on planning the wedding of your dreams with a minimum amount of fuss.
The Bitty Bash By Lily & Grayson
Event planning and design company Lily & Grayson has added to their lineup of services the Bitty Bash package, which features small-scale events with custom pricing. The packages are designed for weddings or elopements of 40 guests or less, pop-up and live-streamed vow exchanges, as well as original-date celebrations. The company is also offering highly styled portrait sessions in venues throughout the DMV.
Wedding Coordinator In Atlanta Ga
Partial Wedding Planning and Coordination Package is for the bride who desire to have full engagement with the vendors but may not have the resources or know how to put all the parts together for their big day. This package allows the bride to plan majority of the wedding with assistance from one of our lead wedding coordinators at Kris Lavender.
The Partial Wedding Planning Package includes everything that is offered in the “Day of” Wedding Management Package and more. With this package, you’ll receive multiple planning sessions that can start months prior to your special day.
Below, we have provided additional services included in our Partial Wedding Planning Package:
Starting from $3950 with 25% deposit to reserve wedding date
- Day of Coordination
- Access to Wedding Planning Portal
- Planning Progress Meeting & Venue Visit
- Review Signed Contracts and Confirm Vendor Logistics
- Creation and Management of Event Timeline
- Meet Venue Coordinator & Other Vendors
- Manage Wedding Day Schedule
- Event Day Management and Oversight
- Delivery & Setup of all Personal Items
- Creation of a Floor Plan for the Wedding Reception
- Manage Delivery and Setup of all Wedding Day Vendors
- Coordination of Rehearsal, Ceremony & Reception
This May Come As A Surprise But Your Wedding Photographer Will Have Their Eyes Trained On You For Pretty Much The Whole Day It Only Stands To Reason That They Will Be One Of The First To Notice If You Are Beginning To Feel A Little Stressed
Your wedding photographer will be quick to notice if you look like you need water, or a breather, or even a little space, and most will be quick to tap your maid of honor and ask her to intervene if it looks like Auntie Helen is hovering a little too close, or if your soon to be mother-in-love is asking a few too many questions. Wedding photographers know their job is much easier when the bride is comfortable and happy, so they will often go above and beyond to achieve a smooth wedding day for all.
Less Control Over Vendors
All Inclusive destination weddings often include photography, flowers, cake, and other items in their package. This could be fantastic if you dont want to be bothered and want your planning to be as fuss-free as possible. But you might find that the resorts vendors are not up to your standards or they dont offer the level of services youve always dreamed of. For example, you might want to bring an amazing outside photographer to shoot your wedding, only to learn that your all-inclusive resorts either wont allow you to or they will charge you what is commonly known as an outside vendor fee.
Also Check: How To Make A Wedding Bouquet With Fake Flowers
Are Other Shoots Included
Some studios have packages that offer couples discounts that allow them to shoot their engagement and wedding pictures. It would help if you asked about it because often, the cost of employing the photographer for one shoot may be higher than including your pre-wedding and wedding day shoot.
If youre thinking about doing a post-wedding shoot such as trash the wedding dress shoot, its worth asking the photographer if they do those types of shoots and what the price of that shoot would be.
What Makes An All Inclusive Wedding Package Different Than A Wedding Package At A Traditional Hotel
Truly all inclusive wedding packages include all vendors required for the wedding, coordinating, and handling the details of the event from the day the bride books, until the last guest has left the reception, and the reception location is cleaned up. Many all inclusive wedding companies work with their brides for up to one-and-a-half years prior to their wedding. An all inclusive wedding package should include coordination of the entire event and all the vendors for a successful wedding .
Depending on the time of year, many all inclusive wedding companies will run promotions offering free services with the packages. Such promotions may include free invitations, a free wedding cake, a free bartender, and even off-season discounts. The beauty of all inclusive wedding packages is that the bride gets all the best vendors at steep discounts. It would cost more for the bride to go out and do the wedding herself than it would to buy a complete wedding package, plus she gets full coordination and a professional staff and crew.
The bride should beware of “extra hidden fees.” Make sure your wedding company does not tack on an additional $2.50 per slice to cut the cake or an additional $3.50 per bottle to serve the champagne. Having to deal with surprise fees as the wedding day approaches can be a nightmare. Many complete wedding package prices even have the tax included.
Also Check: Mills Fleet Farm Wedding Registry