Pin Pin Then Pin Some More
Sprout Social reports that a whopping 40 million people a year use Pinterest to plan for their wedding. That means its a great place for your venue to be present. But with millions of pins relating to every topic under the sun, how do you make your brand stand out?
If you want to get even more tech-savvy, you can add Pinterests own to the photos on your site. This makes it easier than ever for your team and visitors to your site to share your images on the platform.
Inspire With Virtual Staging
No wedding venue is the same – and no engaged couples vision of a wedding is the same, either.
This makes planning and prepping a venue somewhat of a puzzle when all youre providing is an empty room.
Which is why virtually staging a venue with furnishings and decor can help with the interest and conversion process, all for the average price of $75-300 per image.
Although more common in multifamily, staging has proven to reap outstanding ROI -around 586% to be exact- due to its ability to help prospects visualize themselves in a space.
And who knows, your venues virtually staged aesthetic might even inspire some wedding ideas!
How To Promote A Venue: 4 Ways To Earn More Visitors
Melissa Rodriguez Published on Nov 8, 2019
So youve just cut the ribbon on a brand new venue. Or your once-successful event space just isnt bringing in the traffic it should. Either way, your venue could probably use a bit of marketing expertise to keep your attendees coming back.
Not sure how to promote a venue?
A solid marketing strategy is a good place to start. Heres the breakdown:
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How To Market Your Wedding Venue
If youre wondering how to market your wedding venue, Brandlink Media can help! From very simple strategies to more advanced practices, we aim to help wedding businesses look their very best online, attract their target client with precision and ultimately win business.
If youre interested in top-notch marketing support for your wedding venue, contact us today!
Content / Inbound Marketing
Depending on the type of venue you operate, inbound marketing may be a highly effective way to drive new traffic to your website and expose your brand to new potential customers.
Lets look at an example:
Lets say your venue hosts destination weddings and caters to the high-end wedding market.
Creating blog posts about the most romantic destinations to get married in the country could open visitors up to the idea of getting married in your area.
A subsequent blog post about the best places to get married in your area would show readers what types of venues are available and give them ideas about the types of weddings they could have at each.
A final blog post about the best locations for high-end weddings in your area would show them why getting married at your venue is the best choice for the type of wedding your ideal customers want to have.
What If Were Not a Wedding Venue?
The wedding example above is just one way to use inbound marketing to drive new traffic and customers to your business.
An Austin, Texas music venue could create an ultimate guide to Things to Do in Austin that covers all sorts of exciting activities throughout the city. The point isnt necessarily to hook them with the first blog post. The goal is to begin building a relationship with your visitors so that you can earn their trust and nurture them toward an eventual sale.
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Add Your Recent Blog Posts To Your Google Business Profile With Optimized Keywords
Your My Business profile is arguably more important than your website. Why you ask? When people search for wedding venues locally, Google shows LOCAL search results before organic page results Not only will more people find your profile if you add more posts to it, itll also look more updated and attractive than your competitors.
The Knot and WeddingWire pay tens of thousands of dollars each month for SEO, so its hard to outrank them this doesnt mean you shouldnt work on your onsite SEO, by the way! More on that later.
Utilize Video Footage And Virtual Tours When Marketing Your Wedding Venue
A recent study predicts that the average person will spend 100 minutes per day watching online videos by 2021. Another recent study found that 89% of marketers say video gives them a good ROI. Additionally, 83% say video helps them with lead generation, and 87% say it has increased overall website traffic. Put simply: Video should be part of your marketing efforts. Here are a few ideas:
- Create a promo video using footage from past weddings. Give it prominent placement on your website and share it on all social media channels.
- Offer virtual tours. These tours aren’t intended to replace in-person walkthroughs, but instead give couples a chance to view their options from home. Use The Peninsula Chicago as inspiration. The luxury hotel allows couples to tour six venue spaces using high-definition, 360-degree virtual tour technology. Couples can click on their desired space and walk through the area as if they’re actually there.
- Remember those reviews and testimonials we wrote about above? Work with planners, vendors and couples to create a video highlighting the great experiences people have had at your venue. Just like the promo video, be sure to share it on your website and on social.
- Take people behind the scenes. Couples love to share a personal connection with anyone who will be involved in their big day. Consider creating a video showcasing your incredible staff and all that goes into creating a wedding.
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Wedding Marketing Tip #3 Google Ad Campaigns To Generate More Wedding Leads
Google is another platform that is effective in driving more leads for your wedding venue. There are two key channels for advertising on Google: the display network and the search network. Using keywords that suit your venue, your ads can be set up to appear as:
- Banner ads on the display network
- Banner ads on related sites due to placement targeting
- Text ads on the google search engine
Using with correct keywords ensures your venue is placed directly in front of users who are searching for wedding venues and reception ideas.
How To Create A Wedding Venue Marketing Strategy:
- Figure out who your ideal customer is, including their age range and interests
- Develop high-quality content on your website geared to your ideal customer
- Utilize pay-per-click marketing to attract customers more likely to convert
- Determine where your customers are on social media and market on those platforms
- Set realistic goals and analyze specific metrics by which to measure success
- Make sure that your event space is listed on all wedding directories, such as The Knot, WeddingWire, and local directories with
For more tips on marketing for your wedding venue or event space, contact our digital marketing team at Tandem. We offer SEO, PPC, social media marketing, neuromarketing, brand reputation management, and much more.
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Join Social Media Groups To Network With Other Wedding Vendors
Social Media Marketing needs to be on every wedding businesss agenda.
Becoming active on wedding-centric social media groups is a great way to spread the word about your venue.
This method will allow you to get in front of people who are looking for new wedding venues in their area and building relationships with other vendors.
Some social media groups to consider:
Commission A Cgi Virtual Tour
Use computer-aided modeling to take your visuals one step further. Virtual animation, which is less expensive than real 3D architectural models, uses 3D rendering to let couples do a virtual walkthrough of your venue. Couples will gain a feel for the experience of moving through the space, both exterior and interior, even before that space exists in real life. For an added touch, you can stage a virtual wedding ceremony or reception to give couples an idea of the potential of the space and how you could personalize it for them.
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Get Listed In Online Venue Directories
Wedding Spot, for example, processes more than 200,000 request each year, giving venues a streamlined way to attract business. The venue-only directory makes it easy for couples to find you, and gives couples everything they need to move forward.
“I was getting frustrated using other sites,” said Sally Phung, a bride who booked her venue using Wedding Spot. “Through Wedding Spot, I found our perfect venue … which I had never heard of before, and within one week I had it booked.”
A Practical Guide To Promoting Your Wedding Event
In thIS ARTICLE OF A Practical Guide to Wedding Fairs and Open Days, Michelle Greene outlined some considerations and recommendations for hosting a Wedding Fair at your venue.
- Understanding Your Why for hosting a Wedding Fair
- Determining your goals & objectives for the event
- Pro & Cons of hosting a Weekend vs Weekday Event
This article entails the details of how to promote your event and ensure it becomes a success.
Getting couples through the door is more than half the battle
In our research conducted over the past few years here at WeddingDates, when we asked Venues about conversion rates, many of them said Getting couples through the door is more than half the battle or words to that effect. The point being, that once they were on property it was easier to sell.
If we were to ask wedding couples whether they visited a wedding venue before they made their final choice, what percentage do you think would say Yes? Im betting most if not all of them. Seeing is believing after all. And we want them to imagine themselves having their wedding reception at our venue.
If you followed my last article you already know your goals for your event. Any promotion you do will be tailored specifically to these goals however, I want to run through some options that you could consider to get those couples to visit you on event day.
Budget
Sticks and Carrots
You want to drive couples to attend your Open Day, by creating a bit of FOMO .
Sticks
Carrots
Incentives
General Promotion
Also Check: Wedding Planning Spreadsheets
Put Together A Simple Venue Marketing Strategy
As a venue owner, time and budget constraints can keep you from focusing on the big picture. You can get so busy marketing the event that its easy to forget that the venue itself is a big draw, too. The appeal of a venue could push somebody on the fence into attending.
We recommend putting together a basic marketing strategy for your venue. The roadmap for your event marketing strategy is straight out of Marketing 101:
Create A Dedicated Wedding Landing Page On Your Hotel Website
Once you have your independent site, build a specific wedding landing page designed sell your venue. Do not just write a section about weddings on a general events space page you do not want to speak to meeting planners, and social event planners, and engaged couples all at the same time. Your message will get lost and you will not captivate anyone. You will best engage your target audience by creating a wedding page that houses specific wedding information and speaks to their interests. Allow newly engaged couples to soak up your hotel photos and venue information so they can imagine their wedding at your venue.
Narrowing the focus of your page to weddings enables you to sell to this specific audience better. A dedicated landing page also improves SEO and paid advertising performance, which in turns brings in more traffic and qualified leads. We will discuss PPC in more depth later.
When building out your wedding landing page, you need high-resolution photos as many as possible. The first thing a couple will look at is the photo gallery because, naturally, they want to know what your space looks like. If you do not have quality photos to showcase your space, you will have problems booking weddings..
Want to go above and beyond with photos? Invest in 360 VR photography so your audience can truly imagine their wedding in your hotels event space. Blue Magnets studies show that 360 VR photography improves conversion rates for event spaces.
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Promote Your Wedding Venue On Google
Humor me here lets say you want to hire a plumber, electrician, or other property service professional. You may head over to Thumbtack or Angies List, but most likely youre going to first search on Google: Plumber near me
This is the same with any bride starting her wedding planning. When deciding on a wedding venue, the first and easiest step for her is to Google: wedding venues near me or wedding venues in This is where search engine optimization comes in. Showing up at the top of the Google search results can be the difference when booking a wedding.
Stay Active On Platforms
Posting just now and then is not beneficial for your brand. You should be using your social media channels consistently. Think about it: working out once a week will not yield results, you have to practice consistency to see real progress. The best times to post on social media overall is 10:00 AM on Tuesdays, Wednesdays, and Thursdays . It is helpful to establish a content calendar that outlines the times you plan to post and what you want to convey in that post. A combination of consistent posting and good interaction with followers is the best practice! Getting into the habit of replying to follower comments and DMs will help create a positive brand image of reliability, signaling to prospects that your business is actively being managed and follows-through with a variety of inquiries. This should not feel like a chore, but more like you’re checking in on your friends to see how they are doing, what they are looking for, and answering any questions they may have.
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Invest In Search Engine Optimisation
Competition is always going to be fierce for search terms like event venues in Melbourne so think outside the box. Focus on how someone else might describe your venue. What would your ideal customer be searching for if they were looking for a venue like yours? How can you use your website to speak to what your customers want? Examples of common search terms might include:
- Cheap function venues Sydney
You should also claim all local listings on aggregate sites such as , Yelp, and TrueLocal to make sure your details are up to date and include information of your venue such as an event destination.
