How To Set Up Your Filter On Snapchat
Once you’ve designed the filter, you’ll need to upload it to Snapchat. To do that, go to the Snapchat On-Demand site and click on “Create Now.” After you log in, you’ll be asked to upload your design. Once you’ve done that, you’ll get a preview of how the filter looks and also be given an option to name it.
Then, you’ll need to select the dates and times when you want to filter to be active. These can’t be edited after the filter has been submitted.
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Why Should You Make A Snapchat Filter For An Event
Filters are your chance to capitalise on a user trend on Snapchat. Filters and geofilters are available to the public. They can be seen as the equivalent of using a popular hashtag on Instagram.
Businesses of all kinds are using geofilters: bars, restaurants, shops, and museums. But theyre also popular with events such as weddings, sports events, and music festivals.
Your geofilters will automatically appear in a users Snapchat app if theyre in your geographical area. That makes your filter work as a localised, sponsored ad for your event.
Have a look at what other businesses are doing. Turn on your location services for Snapchat, take a picture using the app, and swipe left or right to see which geofilters are available.
Make Your Own Snapchat Regular Filter
Before an update in June 2017, you could only create a Snapchat filter if you had the appropriate tools and the right skills for the job. Snapchat has added the tools to make your own from within the app so you no longer have to use the desktop site to customize regular filters. To customize your own filter/lens in the app, follow these steps:
Unfortunately, free options for truly custom filters on the mobile app are fairly limited, and you are not able to readily save customized filters for later use. However, if youd like more customization options and the ability to save a filter or lens for later use, read on to the next section of this article about creating filters in Snapchat on a browser.
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How To Make A Snapchat Filter For An Event In 4 Easy Steps
For most people, Snapchat is a social media platform that lets them send their friends content that disappears after being viewed. For event organisers, the filter feature is an excellent marketing tool to promote events.
Over half the users on Snapchat are 1829 years old, so bear that in mind before you invest time and resources into the platform. Snapchat is also geared towards brief messages and promotions, so keep the long-form material to sites like LinkedIn.
In this guide, well answer the following questions:
- What is a Snapchat filter?
- Why should you make a Snapchat filter for an event?
- How to get a Snapchat filter for your event
- Guidelines for creating a Snapchat filter
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What Is A Snapchat Geofilter
As a reminder, a Snapchat filter is a design that you can overlay onto a Snapchat photo you take.
With that, a geofilter is just like a normal Snapchat filter, except its geographically based. That means that a geofilter is only available in a particular, designated location. Users can add these Snapchat geofilters to any picture they take. Often, I see them added to Snapchat stories.
These geofilters, which were originally only available through a controlled application process by Snapchat, opened up to the general public in 2015. Starting then, anybody could create and upload a custom Snapchat filter to an area of their choice. While there is still a short approval process, these filters are, in general, cost-efficient and widely available.
And when I say widely available, I mean very widely available. Since 2015, Snapchat geofilters have absolutely taken off in popularity. Want proof? Take a look at all of the Snapchat geofilters I have just sitting in my office.
Youll notice that the above Snapchat geofilters all reflect the particular neighborhood Im in thats a pretty common use case. Nearly all of Chicagos neighborhoods have a variety of unique geofilters.
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Creating A Wedding Snapchat Filter
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How To Make A Snapchat Geofilter For Any Event In 2020
If youve been to a wedding in the last two years, theres a solid chance you witnessed one or more of the following trends.
Mason jar cocktails, a donut wall, and of course, the custom Snapchat geofilter.
Have you ever wondered exactly how that Snapchat geofilter came to be? Well, its actually pretty simple. Whats even better is that you can make one yourself in a matter of minutes.
Thats right! You may know how to use Snapchat, but did you know you can make a custom Snapchat geofilter to fit your personal needs and goals?
Im going to walk you through the process step-by-step.
Elements Of A Snapchat Filter
Creating and applying Snapchat filters are pretty easy as Snapchat is created to be as user-friendly as possible. Even kids who are not yet attending school can create a filter of his or her desire. There are several elements that comprise a Snapchat filter, and these are as follows:
1. Graphics: It is essential that a filter contains graphics or illustrations because they are the main aspect of a filter that catches the attention of the user. It can trigger different reactions and emotions of the viewer. For example, many people find the dog with its tongue hanging out cute, others may find mask-type filter creepy, while others may find dancing hot dog amusing. In all these filters, graphics are incorporated to create life to an image. Many people love to use filters because of the graphics that catches their attention.
2. Texts: While graphics are vital to create a striking filter, texts are also important since there are words that cannot be completely satisfied and explained by graphics. For example, if you are creating a filter for your dogs birthday, you can include the text Happy Birthday King Chow . Text will explain what graphics cant, so it is vital to incorporate as well texts in your filters. But, this does not mean that every filter must have a text. Of course, there are a lot of filters that require no texts as it would not be appropriate for its design. You may also see advertising marketing examples.
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How To Create A Filter In The App
When Snapchat initially came out with geofilters, the only option to create was through a desktop computer. Now it’s easier than ever to design your personal wedding geofilter straight from your phone through the Snapchat app. Here’s how.
Start By Designing And Uploading Your Filter
This is the fun part! You can design your filter to tie in to your personalities! For example, if your dog is the ring bearer, have a little sketch of him in the corner wearing a bow tie. Did you fold a thousand origami cranes? Draw a crane in between your names. Remember to include your names and the wedding date!
If you arent particularly artistic, reach out to designers or creative friends. Or, use Snapchats templates! Just be sure to follow Snapchats guidelines:
- files should be 1080 x 1920 pixels
- submit as PNG with transparent background
- no hashtags, social handles, logos, URLS, or photos
When youre ready, submit it to Snapchat via this link. You should already have an account to submit.
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Edit Snapchat Filters With Templett
Whether its a wedding Snapchat Geofilter, bridal shower, birthday, bachelorette party, you name it, you can now edit it right in Templett!
Templett is already the best way to create and edit invitation templates and now its also the best way to design Snapchat filters. Allow me to take you through the process with some screenshots.
First, well purchase this wedding Snapchat Geofilter on Etsy from Printable Moment .
After purchasing, well get an email with a link to access our geofilter template. Now we can edit it in the Templett designer. Lets change the name and details.
After weve made our edits, well just save the template in case we need to come back to it later and then well download the PNG so we can upload it to Snapchat and set up our geofilter.
Now were all ready to upload our PNG to Snapchats Geofilter website. We have to choose ON-DEMAND because for a wedding or personal event like this a community geofilter will not get approved.
From this point on its pretty straight forward so Ill save you the time. Youll upload your PNG, set the geographic area for the filter, and set the time and date that you want it to be available. Weve found that if any customers get hung up somewhere, its because they chose community filter instead of On-Demand filter. Your filter will not get approved as a community filter.
Thats it! Now all our family and friends can use our special geofilter at our wedding reception!
How Much Is A Snapchat Business Filter
Snapchat Geofilters are fairly inexpensive yet provide a lot of value. The average cost of a geofilter over 22,000 square feet can run from $5 to $20.
Snapchat charges per geofilter. For $5, you get about 8 hours for an event in a major city. For $30, you get up to 25 hours for an event and about 81,000 square feet.
There are a few factors that influence pricing. First, where you want to establish your geofilter will affect the price some cities and areas cost more than other geolocations. Second, how big of an area you want to target and how long you want the geofilter to be available will bump the price up.
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How To Add A Filter To Snaps
Last but not least, let’s cover how to add your fancy new custom filter to your photo and video snaps.
Note: While your filter is active, everyone within your filter’s set geofence will be able to use it for an unlimited amount of times on Snapchat.
Schedule Your Filter And Draw A Geofence
On the next screen, you must assign a start and end time for your filter. You can also select Repeating Event to have the filter run at different times, daily or weekly.
Select Next to draw your geofence. Inside your geofence is the location where Snapchat users will find the filter. Keep in mind that the Snapchat geofilter cost is based on the square footage of the area.
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How To Create A Wedding Snapchat Geofilter
When you’re deciding how to create the Snapchat wedding filter, you have a few options. You can make the filter yourself on your mobile device or computer, commission an artist to create a bespoke design, or go for somewhere in between buy purchasing a customizable template.
If you’re not the most confident in your art skills, can’t squeeze the extra time in your wedding planning calendar, or simply want to leave it up to the professionals, you can easily purchase and download a customizable template online or commission an artist for the job. Sims says she’s even worked with a bride and groom’s custom calligrapher to create a geofilter inspired by the invitations. We love OwlFilter’s design pictured above.
Measuring The Success Of Your Filter
Once your filter has expired, Snapchat provides some basic reporting on how your filter performed, showing you Uses and Views. Uses show you how many people used your filter and Views is how many times people saw it. This data can sometimes take a day or two to appear.
To view your metrics, head to over to Snapchat, login, hover over your username in the top right-hand corner of the screen and select My Orders.
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