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How To Market Your Wedding Planning Business

Create An Instagram Landing Page On Your Website

How to Market your Wedding Business to FIND LEADS ONLINE

You only get 1 link on Instagram so why waste it on your homepage? Send people to an Instagram-specific landing page where they can easily choose whether they want to read your latest blog post, send an inquiry, review your packages and anything else thats relevant to your business. There are many wedding business marketing ideas specific to Instagram but they all wind up sending people to that 1 link.

Create A Memorable Website

The website is the showcase of your business therefore, it has to be unique and memorable, as your selling proposition.

To impress your target audience, you have to highlight the most important information about your business, showing the services you offer, the weddings you have organized in the past and the reviews of your customers.

In order to attract more clients, take care of every detail, dont be tight, hire an experienced web designer to create the website and a professional wedding photographer to produce a portfolio that displays your work. Be memorable!

Try Running An Instagram Ad

Instagram can be a powerful tool for wedding professionals and you can run ads on it just like you can with Facebook. Try running an Instagram ad and base it on what you see works for you in your Instagram insights. The tracking available for Facebook ads and Instagram ads means you can see whats working and whats not working very clearly.

Recommended Reading: How To Make A Bridal Bouquet With Fake Flowers

Creative Ways To Promote Your Wedding Planning Business

Lets face it. Marketing and promotion for your wedding planning business feels like a chore, especially if youre not as savvy at it as you are at planning weddings.

However, unless you market yourself, your business goes belly up. Lets look at a few savvy ways to get your lovable face in front of bridal leads in ways your competition doesnt have the guts to.

Get To Know Your Numbers

Living Your Best Life

How many people need to land on your website for you to get an inquiry? How many inquiries do you need to book a client? Knowing these numbers can help you figure out exactly what areas you need to focus on in your business and what you can afford to spend on ads. This will help you determine which wedding business marketing ideas work best for you too.

Also Check: How To Plan A Wedding For Under 5000

Have A Clear Strategy For Your Social Media Accounts

Is there a specific goal that you want to set for your wedding social media accounts? Do you want to get more leads? Do you want to network with more potential clients? Figure out how you want to approach your social media presence and create a plan that works for your company.

Make sure you choose the right platform for you as well. There are so many different platforms out there, each with its own best posting schedule and target audience. The best way to begin is with 1-2 platforms. More than 2 can be overwhelming at times and very hard to manage. Pinterest and Instagram are great places to start for wedding planner businesses. to create their own dream wedding Pinterest boards.

Resources To Help Women In Business

There are many resources out there specifically for women entrepreneurs. Weve gathered necessary and useful information to help you succeed both professionally and personally:

  • Funding
  • Guides
  • Support

If youre a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

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Share Your Photos On Instagram

From the same event share different images on your other social media platform. Lets take for example Instagram. Post a photo in your Instagram stories and on your feed. Use your caption to share the story of the couple.

What was unique about them?

How did they meet?

What made you cry at this wedding?

What went wrong that no one knew about?

How did you and your team make this event happen?

Step : Define Your Brand

How To Market Your Event Planning Business With No Budget

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren’t feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we’ll give you helpful tips and advice for creating the best unique logo for your business.

Recommended: Get a logo using Truic’s free logo Generator no email or sign up required, or use a Premium Logo Maker.

How to promote & market a wedding planning business

How to keep customers coming back

Still unsure about what kind of business you want to start? Check out the latest Small Business Trends to help inspire you.

Recommended Reading: Destination Wedding Under 5000

Reaching Out To Wedding Vendors

You may be surprised that you can also reach clients by building relationships with established businesses. These businesses would be places where newly engaged couples would most likely make as their first point of a visit towards the planning of their special day. A jewellery store is one of the first places they would visit for rings, and so it would be a great idea for a wedding planner to visit any of these local jewellery stores and see if you can promote your services to them.

Reaching out to industry partners can be a real boost to building connections such as florists, bridal shops, event rentals, venues, caterers, photographers and can form as an ideal source of referral to your business.

Revenue And Expenditure Forecasts

  • A cashflow forecast should include the financials for both pre-launching and the first month of business
  • Include figures from sales, as well as any cash or loans you may have for the business
  • Outline your anticipated costs, like marketing, equipment, and insurance, as well any travel expenses
  • Say if youll be taking a salary, and how much it will be
  • Include your balance, i.e. how much you open and close the month with

Additional information

While the above are the key steps for writing a business plan, you should also:

  • Calculate the minimum amount of earnings youll need from your business to cover your living expenses
  • What youll do in case your business fails, including how you plan to pay off any debts

Nadine and Semedo state: Invest the time in doing this, even if you do not require investment. Instead of a business model, we used a business model canvas. This allowed us to see any changes or new areas of focus at the change of a post-it note.

Either way, this point of reference is essential in keeping you focused and accountable, allowing you to strategically plan your next steps, alongside what is or isn’t working.

Grant adds:In the UK, April to September are the key months when couples normally hold weddings as the weather is nicer. You need to think about how you will manage your business during the quieter months, with fewer clients.

Florists are just one of the suppliers youll need to work with as a wedding planner

Read Also: How To Make Your Own Wedding Bouquet With Fake Flowers

Powerful Wedding Business Marketing Ideas: The Complete Guide

It can be difficult to think of wedding business marketing ideas so Ive put together the motherlode for you. Take your pick of these 100 wedding business marketing ideas and put them to the test in your wedding business!

Dont want to read through all of the wedding business marketing ideas all right now? Download all 100 wedding business marketing ideas as a PDF by clicking the button below!

Create A Promotion To Bring Back Past Clients

Wedding Planner Marketing

Do you have a way you can work with past clients? If youre a photographer, this could be family photography. If youre a stationer, it could be holiday and thank you cards. Think about what you can do to work with past clients because selling to someone who has already worked with you is MUCH easier than selling to someone new. In terms of wedding business marketing ideas, this is a low-hanging fruit task because its sitting right in front of you ripe for the picking.

Read Also: Which Ring Goes On First Engagement Or Wedding

Becoming An Independent Wedding Planner: Conditions For Success

The main difficulty for a wedding planner is to identify potential clients early enough, i.e. individuals who plan to get married in the next few months.

There are several solutions for this:

  • Conducting a market study that is broad enough to detect and contact potential clients,
  • network with other wedding service providers: they will be able to act as prescribers for your services, and you will be able to return the favor by calling on them for the various tasks of the wedding:
  • caterers,
  • pastry chefs and wedding-cake designers,
  • videographers and photographers,
  • accommodation owners,
  • fireworks, etc.

The Ultimate Wedding Planning Masterclassyour Browser Indicates If You’ve Visited This Link

Planning the ultimate wedding weekend may seem dauntingbecause it is. It takes a team of experts, from planners and producers to talents in design, floral, entertainment, food, fashion, and more, to create a wedding that both speaks to who you are and provides a joyful experience for all of your guests.


Also Check: Randy Fenoli Partner Michael Landry

Icipate In Wedding Fairs And Exhibitions

Wedding fairs and exhibitions can be a great promotional channel if you make the right use of it. Check on the kind of crowd that is attracted to the exhibitions before going ahead and investing in it.

Here is how you can make the best of the exhibition once you have booked your participation there

Bring Branded Collaterals Your stall will need banners, posters and other visual aids. Get them printed with your wedding logos.

Give Away Free Branded Merchandise Promotional products like caps, badges or totes with your wedding planner logos are a great way for creating brand recall.

Give Out Business Cards & Brochures Make sure that you take with yourself business cards and brochures as they contain all your information in case your leads want to call you.

Get Contact Details Of Leads Ensure you get at least the email ids of all your leads and send them regular newsletters and offers.

Take Photos Of Your Process

Top 3 Tactics for Marketing Your Event Planning Business on a Budget

Whether thats a snap of the venue before you set up and then one after. Maybe thats a quick video of the bride getting ready, or of the decor. Take as many little moments as you can as they will help you to market your business later.

Why am I asking you to take photos outside of the professional ones provided by the photographer? Professional photos are great, they are beautiful and the capture the ceremony and the couple and the decor. But what they dont capture are the special little moments, the transformation of the venue, you and your staff behind the scenes. They dont capture your special magic, and this is the magic that helps to build trust with your clients beyond the pretty photos.

Read Also: Which Ring Goes On First

Get Published In Wedding Magazines & Publications

Women spend a lot in preparing for their wedding and depend on wedding publications for advice and inspiration. One of the major promotional channels is through publication in wedding magazines this is bound to get you a lot of leads.

If you are unsure of how to get published, then hire a PR company that work with bloggers who can get your business some media coverage. However, if you do not have the budgets to hire a consultant, you can try some of these ways to get free media coverage

Set up a creative challenge asking for the public to be a part of it. For example, offer free services to lucky persons who want their dogs to get married! Such out of the boxing coverage will get local media attention.

Give back to charity and send out a press release about it. For instance, offer a wedding service for young veterans back from service. Such tactics will get you attention but make sure you leverage it properly. If youre a wedding photographer whos stumbled across this article, check this great guide to natural wedding poses.

Wedding Planning And Covid

The wedding industry has been severely impacted by COVID-19, with restrictions on when and where weddings can take place, and how many people can attend.

At the time of writing, weddings arent allowed to occur in England, due to the current lockdown. While this is in place until 2 December 2020, its unclear exactly what the future will hold.

While there could be additional full lockdowns, and thus more cancelled or postponed weddings, news of positive developments in the search for a vaccine has offered the industry and many others a glimmer of hope.

While weve outlined the current rules, the site offers the most up-to-date and official guidance on marriages and civil partnerships and COVID-19.

The Association of British Wedding Businesses has also compiled a coronavirus support section, which features a list of resources to help those working in the industry.

Zeleka Nadine and Maria Semedo, co-founders and wedding day coordinators at The Wedding Coordinators Ltd, advise: Pause, postpone, evolve. This has been our Covid mantra.

  • Pause: Take time to reflect as a couple/service
  • Postpone: If couples have decided to postpone, we support them contacting suppliers, venues and guests to ensure all are kept informed and updated
  • Evolve: For most 2020 couples, they are now planning an evolved version of the wedding they intended to have

While this is a hugely challenging time for wedding planners, there is some hope on the horizon.

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Is Wedding Planning A Profitable Business

In terms of salary, you can expect to earn in the region of £17,000 to £25,000 per year as a wedding planner.

Full service

For full planning services, your fee will be a percentage of the couples overall budget for the wedding, with 10%-15% being a common amount.

However, you should set a minimum fee too, which will apply when working with couples who have lower budgets.

Partial service

When charging for this type of service, there are two approaches: agreeing on a set amount in advance, or providing a package.

With the first option, a price will be created following a consultation with the couple, where you find out exactly what they want your help with.

From there, you can provide an amount for the services that you agreed on, with anything that falls outside of this scope incurring additional charges.

Or, you may wish to create one or several packages, offering a combination of various services with predetermined prices. An on-the-day management service could fall into this type of pricing structure, for instance.

Majithia comments:I think its important to do market research and understand what sort of service youre looking to offer, and how much time you have to dedicate to the business.

You need to account for travel, meetings, emails, and other admin tasks, as well as the actual hours you spend working on the event day itself.

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