Create A Brand Identity
Brand identity depicts that how you want your customers to perceive your bridal store. It is essential to create a brand identity. The following elements can help you to create effective brand identity:
Brand name- Decide your target audience and design a name that will appeal you.
Logo- You must make the logo of bridal store. Hire a logo designer who can understand brand vision.
Tagline- A clear tagline will clarify your brand position in the mind of customer.
Colour and graphics- These are the visual elements that must convey the same communication as other elements of brands.
Spend Time On The Photographs
You wouldn’t click on a blurry, badly-cropped photograph, so don’t expect other online shoppers to! Take your photographs in a well-lit area using the best camera available to you, and make sure to get a full-length photo of the front and back of the dress, plus close-ups of any details. Pictures with models tend to do better, so it’s a good idea recruit the help of a pal, either to take the photos, or be your model, you can always include one of your own wedding photos that shows off the dress too.
Photo by Annie Kheffache via One Fab Day
Understand The Real Value Of Your Dress
One of the most important factors that can influence whether you successfully sell your wedding dress is the price you ask for it. However, it can be tough to know exactly how much your dress is worth.
Here are some guidelines.
Wedding dresses bought in the last couple of years typically sell at between 50% to 60% of the price you paid for it. This assumes the dress is in like-new condition. Considering wedding dresses are generally only worn once, this is usually the case.
As dresses get older, the amount you can sell it for generally decreases. This is especially likely if the style of your dress isnt in demand. Dresses from high-end designers may keep their value a little longer than non-designer dresses.
When valuing your dress, look at posts on the sites listed above to find ones similar to yours. Consider setting your price at the going market rate. But you should be aware that just because a dress is listed at a certain amount doesnt mean it will sell for that price.
You could also consider using a wedding dress value calculator like the ones onPre-Owned Wedding Dresses orStillwhite.
If you really have no idea how much your wedding dress is worth, then consider using a consignment store or a service like Nearly Newlywed , which will take care of the selling process for you.
Finally, consider dry-cleaning your dress It can add a small amount of value to the total price.
Read Also: How To Know What To Wear To A Wedding
What To Look For When Shopping For A Wedding Dress Online
Before you even begin browsing online, it’s important to know your measurements and what silhouettes work best for your body type. This will help eliminate a lot of trial and error and ensure that your wedding dress fits you perfectly. Since you’re not viewing wedding dresses in person, it’s also helpful to familiarize yourself with different types of fabrics so that you can get a sense of how certain wedding dresses will fit and feel. And probably one of the most important tips for buying a wedding dress online is to extensively review a retailer’s shipping and return policy. “Make sure you read the retailer’s fine print and are very clear on return policies and delivery dates as you’ll want to make sure you receive everything on time,” agrees Coleman
+ Actionable Bridal Store Marketing Ideas
Do you have a bridal store? Marriage is an important phase in everyone life especially bride. You might be facing competition from your competitors. Modern brides are very conscious of their style and fashion. They want to look gorgeous and want to enjoy their big wedding day. They also want to enjoy their unique wedding. Hence, they want to buy all things of best quality with reasonable rates.
Recommended Reading: What Should I Include In My Wedding Invitations
What I’ve Learned From 10 Years Of Selling Wedding Dresses
Caroline Burstein, the creative director of Browns, reflects on a decade’s experience of bridalwear and offers her advice for choosing the right wedding dress
Browns had been considering opening a bridal shop for some time when, in early 2004, a space on Brook Street became available, and the opportunity presented itself. This concentrated the mind: what did we want the shop to be? We consulted editors, friends, and brides, of course it was clear that there was a gap in the market for the kind of boutique design-and-style service that brides get in America, so that’s what we wanted to create with Browns Bride.
The experience of shopping for a gown can be stressful. You suddenly enter a world you may have no experience of, being asked questions about cut, materials and design that you don’t know the answer to. It can be disconcerting. There are high emotions at stake. Every woman, whether spending £500 or £10,000, feels that this is the most important dress of her life. Here are a few pointers to help you find the perfect dress.
Don’t build the wedding around the dress
Think about the occasion first. Is it a country church wedding with 50 guests? Or is it for 500 people in central London? Start with which kind of wedding it will be and work backwards to the dress.
Don’t build the marriage around the dress
When it comes to accessories, less is more
Find out which designers do bridal really well
Be realistic about what you can afford
Listen to your heart, not your mother
No : Provide Ample Pictures Of Your Wedding Dress
When preparing your dress for sale, take lots of pictures. Make sure you include:
- Stock photos: If possible, include stock photos from the company that made your dress in your listing. People who have a particular dress in mind will look for those photos.
- Pictures of alterations: If you had any special alterations done that changed the look of the dress, include photos of those changes, too. In my case, the seamstress added a French bustle to my gown. Brides.com, a leading wedding site, reported that adding a bustle can cost between $75 and $250. In my case, having the bustle already completed was an added selling feature for the dress.
- Wedding day photos: If possible, include photos from your wedding day to show the finished dress, and to highlight how beautiful it can look with your makeup and hair done.
- Take pictures of the dress after its cleaning and include a photo of the dry cleaner receipt as proof that it was cleaned. Include close-ups of any details, such as beading or lace, to show that its in good condition and that there arent missing elements or tears.
Read Also: What Is A Destination Wedding
Determine Your Style Beforehand
The first step in selecting any wedding dress, whether second-hand or not, is to try on gowns. Head to your local boutique to narrow down styles, designers, and sizes. Once you know what youre looking for, sign up for alerts to be notified as soon as someone puts your dream dress up for sale or search for similar looks.
Buy Or Sell Locally In A County Near You
Since Bride2bride is a marketplace of local listings, you can search for a bride selling her dress near you. Cut down on travel, avoid problems with postage and find a local seller using our search tools to see dresses for sale near your town, city or country and within a few miles radius of your home.
Don’t Miss: What Do You Put In Welcome Bags For Wedding Guests
Data And Analytics To Help You Sell Your Dress
Login to your account dashboard and see how your listing is performing, view data analysis of visitors, a secure chat feature so you protect your privacy, and much more.
Start now on Bride2Bride, the easy way to sell your wedding dress.
Heres what one very happy seller wrote:
ID JUST LIKE TO SAY A BIG THANK YOU FOR CREATING SUCH A FANTASTIC, WELL-DESIGNED, USER-FRIENDLY AND PROFESSIONAL WEBSITE. I SOLD MY WEDDING DRESS WITHIN ONE DAY ON BRIDE2BRIDE!
Where To Sell Or Buy A Used Dress
After youve decided to buy or sell your wedding dress, you might be wondering where to do so. Consider utilizing multiple sites, especially if you need to sell or buy your dress quickly. Sites typically take a commission from the sale, which ranges depending on how hands-on you want to be during the process.
- Nearly Newlywed: $25 listing fee and 40% commission for hassle-free selling
- Tradesy: 19.8% commission fee on sales over $50
- Still White: one-time $20 fee $30 for a premium listing
Recommended Reading: What Information Should Be On Wedding Invitation
Is It Bad Luck To Sell Your Wedding Dress
Are you contemplating selling your wedding dress but worried it might be bad luck? There are quite a few differing opinions around this matter on both sides some say yes, while others say no. Most brides could never imagine selling their wedding dress at first thought, especially if they have yet to wear it. However, others may see it more of an investment that once the fun has been had and the memories have been made, they are then willing to part with their dress.
Whether you are thinking of selling your dress or know you want to keep it forever, its really up to you as to whether or not YOU think its bad luck to sell your wedding dress.
Tips For Selling Your Used Wedding Dress Online
When looking to sell your wedding dress, there are a few factors to consider. First of all, make sure your dress is in good condition without any tears, stains, or other damage. Since youve likely only worn the dress once, its probably still in good condition.
Also, keep in mind that photos sell. The more photos you can include from all different angles, the better.
You can include both photos of you in the dress and the dress on a hanger, but make sure to show any important details such as beadwork or a special lace design up close.
Provide all relevant information such as size, exact color , petticoats, and so on. If the dress was altered in any way, try to describe the alterations with as much detail as possible.
Recommended Reading: How To Fill Out A Wedding Rsvp Card
Where Can I Sell My Brand New Wedding Dress
Posted in Wedding Attire0
My original dress MORI LEE 2720 size 8 gown is brand new unaltered. I fell in love with another dress shortly after and purchased that one instead. I’ve put it up on two websites in September and no luck yet. Any advice? I listed it on preownedweddingdresses.com and purewhite.com no luck :/
on September 2, 2018 at 8:03 AM
Be Honest About Any Marks Stains Or Rips
Giving a detailed description ties in with the next point: youve got to be honest with your listing if you want to avoid any issues with the transaction.
If there are any stains, rips or marks its best to be honest from the beginning. Dry cleaning doesnt always remove every mark. But dont worry, stains and marks actually arent as likely to affect your selling prospects as much as you might think.
READ MORE: The UKs Best Wedding Dress Sample Sales
Don’t Miss: Can You Plan A Wedding In 6 Months
How To Sell Your Wedding Dress Online
I got married in a beautiful Alfred Angelo gown in 2013.
I loved my dress, but my new husband and I lived in a small apartment, and the dress took up half of our closet space.
We also needed some extra cash to start building our new life together, so I made what some people saw as a drastic decision: I decided to sell my wedding dress just six months after getting married.
Plenty of people told me it was bad luck to sell my wedding dress, but Im not superstitious. Im very practically focused, and the need for extra storage space and extra money won over any concerns that other people raised.
If youre like me and thinking of selling your gown, you have options. Heres how I did it and how much I netted.
Share The Hell Out Of Your Listing
Once your listing is live, send it to friends, family members and anyone who will help spread the word. You may not think that you have a large enough following or friend pool to warrant posting it to Instagram or Facebook, but if you’re anything like us, there are tonnes of brides-to-be in your social circle! Look on Facebook for groups that might be relevant, and use hashtags to help attract brides on Instagram.
Ready to spend your wedding dress profits? You’ll find lots of inspiration in our travel section!
Recommended Reading: How Expensive Are Wedding Invitations
How To Promote Your Bridal Store Business
- Design a wonderful logo which constitutes an essential part of the brand identity to attract the attraction of customers .
- Put hoardings or banners that display the name and bridal services you provide in your bridal store .
- Make sure to get your bridal store listed on online directories like google my business, fashion selling sites amazon etc.
- Partnership with other local businesses like jewellery stores, Spa ,fashion boutique, event organisers, malls.
- Make sure to create a web page which showcases your services at your store.
- Make sure to encourage your clients to give your store a review.
- Host an event, party and beauty contest, bridal make up and dressing fashion show and give gift certificates to attract more customers.
- Do not forget to thank the referring customers for promoting your store to their friends and relatives .
Therefore, you must design some marketing strategies to attract brides for your bridal store.
Want To Sell Your Wedding Dress After The Big Day
If so, you might be wondering:
- Should I sell my wedding dress locally?
- Are there places that will buy my used wedding dress?
- Whats the best way to sell my wedding dress?
- Which wedding dress resale sites are the best?
- Are there fees for selling my dress online?
- How do I ship my wedding dress?
- Is it safe to sell a wedding dress online?
Maybe you splurged on your dream designer wedding dress and want to recoup some of your costs on an item you only wore once. Or perhaps you bought a dress and had a change of heart.
No matter why you want to sell a wedding dress, it can be a bit overwhelming trying to navigate all the different resale sites, especially if you are determined to get the best price for your gown!
Don’t Miss: How To Be An Officiant For A Wedding